Sr. Vice President Digital Marketing
Location:
Overland Park
,
Kansas
Category:
Marketing
Type:
FULL_TIME
Company Overview
More than 35 years ago, SelectQuote was founded on one core promise: to help our customers protect the people they value most. We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.
But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.
About the Role
SelectQuote is seeking a sophisticated, ROI-focused SVP of Marketing to lead our digital acquisition engine. This position oversees a digital marketing team with an annual budget of $75 Million, tasked with generating over $300 Million in Customer Lifetime Value (LTV) annually. This is a high-velocity performance seat. This position will oversee a comprehensive digital ecosystem including SEM, SEO, Paid Social, Affiliate Click Traffic, Monetization, and Digital Analytics. This role contributes to organizational success by driving digital acquisition performance, optimizing marketing investment, and supporting business growth through data-driven marketing strategies.
Supervisory Responsibilities:
Essential Duties and Responsibilities:
Skills/Abilities:
Education and Experience:
Financial Responsibilities (budget, revenue):
Physical Requirements:
SelectQuote Core Values:
Service: We create positive customer experiences.
Entrepreneurship: We create, innovate, & take risks.
Leadership: We build & invest in high-performing teams.
Empowerment: We embrace a changing environment.
Courage: We challenge the status quo & drive continuous improvement.
Teamwork: We help, support, & celebrate each other.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. This position is considered exempt under FLSA guidelines and regulations.
At this time SelectQuote does not hire applicants who solely possess temporary work visas requiring employer sponsorship of any kind including but not limited to OPT, H-1B, L-1, O-1, TN, F-1, J-1, E-3, etc.
SelectQuote Insurance Services does not discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.
Our Benefits
The Compensation for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed.
Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.
We are proud to offer the following benefits:
Base Salary Minimum
$220,000
Base Salary Maximum
$260,000
More than 35 years ago, SelectQuote was founded on one core promise: to help our customers protect the people they value most. We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.
But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.
About the Role
SelectQuote is seeking a sophisticated, ROI-focused SVP of Marketing to lead our digital acquisition engine. This position oversees a digital marketing team with an annual budget of $75 Million, tasked with generating over $300 Million in Customer Lifetime Value (LTV) annually. This is a high-velocity performance seat. This position will oversee a comprehensive digital ecosystem including SEM, SEO, Paid Social, Affiliate Click Traffic, Monetization, and Digital Analytics. This role contributes to organizational success by driving digital acquisition performance, optimizing marketing investment, and supporting business growth through data-driven marketing strategies.
Supervisory Responsibilities:
- This position has supervisory responsibilities.
Essential Duties and Responsibilities:
- Full accountability for the efficiency of a $75M annual digital marketing spend across multiple business units.
- Possess a "General Manager" mindset, treating every dollar as an investment toward furthering the business objectives of divisional leaders as measured by financial return on ad spend and LTV-CAC.
- Continue to build and evolve Search Engine Marketing efforts, including adapting to the influence of AI on search engine results.
- Grow the SEO channel and help navigate the evolution of SEO to Answer Engine Optimization.
- Scale acquisition efforts across Paid Social channels including Meta and emerging platforms.
- Grow revenue through Affiliate Click Traffic partnerships.
- Partner with business units to define and execute lead monetization strategies.
- Ensure the integrity of web analytics and support data-driven decision making.
- Identify, pilot, and scale AI tools and workflows that drive meaningful operational efficiency.
- Lead a highly motivated and talented group of digital marketers while supporting their execution and professional growth.
Skills/Abilities:
- Hyper-focus on full-funnel performance marketing and understanding of how top-of-funnel shifts impact down-funnel retention and long-term margin.
- Ability to navigate the rapidly evolving search landscape, including AI-driven search and changing user behaviors.
- Entrepreneurial spirit with the ability to work at pace, problem solve and roll up sleeves to get things done.
- Strong executive presence with comfort presenting and interacting with C-level leadership.
- Strong written communication, presentation skills, and the ability to manage multiple priorities with flexibility and urgency.
Education and Experience:
- Bachelor's Degree required; Master's Degree preferred.
- Minimum 15 years of progressive digital marketing experience focused on Direct-to-Consumer performance marketing.
- Leadership and team management experience required.
Financial Responsibilities (budget, revenue):
- This position has budget responsibility, authority and/or level of control.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
SelectQuote Core Values:
Service: We create positive customer experiences.
Entrepreneurship: We create, innovate, & take risks.
Leadership: We build & invest in high-performing teams.
Empowerment: We embrace a changing environment.
Courage: We challenge the status quo & drive continuous improvement.
Teamwork: We help, support, & celebrate each other.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. This position is considered exempt under FLSA guidelines and regulations.
At this time SelectQuote does not hire applicants who solely possess temporary work visas requiring employer sponsorship of any kind including but not limited to OPT, H-1B, L-1, O-1, TN, F-1, J-1, E-3, etc.
SelectQuote Insurance Services does not discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.
Our Benefits
The Compensation for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed.
Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.
We are proud to offer the following benefits:
- Competitive Medical, Dental, and Vision Insurance
- HSA/FSA
- Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
- Voluntary Life Insurance for Self, Spouse and Dependent
- Company-paid Basic Life Insurance and Long Term Disability
- Retirement plan and Employer match contribution with Profit Share
- Tuition Reimbursement program
- Company perks and Discount program
- Engaging Wellness and Financial Education Resources
- Employee Assistance Program
- Incentive Plans
Base Salary Minimum
$220,000
Base Salary Maximum
$260,000